BY John fenster
Enrique Iglesias and music rights platform Influence Media Partners announced a new strategic cooperation contract spanning his career and name, picture, and likeness rights to boost licensing options.
Bloomberg claims that Influence Media's first name-image-likeness agreement was for nine figures and included his pre-2021 masters from Universal and independents.
"My songs are important to me and my fans. I'm pleased to join Influence Media. Iglesias is certain we will form a lasting partnership for my music and future projects.
Enrique is a global legend, and having him join Influence Media is a game-changer," said Lylette Pizarro, founder and co-managing partner.
He has enthralled fans worldwide with chart-topping and record-breaking tunes for 25 years.
From "Experiencia Religiosa" to "Hero," "Bailando," "I Like It," and "Be With You," few musicians have achieved Enrique's economic success.
Mitch Tenzer and John Branca of Ziffren Brittenham LLP represented Iglesias, while Lisa Alter of Alter, Kendrick and Baron represented Influence.
This announcement occurs during the artist's "Trilogy" North American tour.