Jessica Pegula regrets gender pay discrepancy and wants to enhance women's tennis
Tennis, praised for paying female athletes well, still faces a significant pay gap, warns Jessica Pegula.
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Stars like Naomi Osaka and Serena Williams dominate Forbes' Highest-Paid Female Athletes list, but they e
arn much less than top male players.
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Naomi Osaka earned $51.1 million last year, compared to Lionel Messi's $130 million, highlighting the pay disparity.
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Only a few tennis tournaments, like the Australian Open and Wimbledon, currently offer equal pay to both men and wom
en.
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Jessica Pegula emphasizes that the pay gap extends beyond Grand Slam events and persists in many other tournaments.
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Women's tennis has been criticized for not generating enough sponsor income to achieve equal pay at all tournaments
.
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Pegula attributes the income gap to poor marketing but expresses hope for change with a new partnership between WTA
and CVC Capital Partners.
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The WTA's deal with CVC Capital Partners involves a $150 million investment for a 20% stake, aiming to revamp the commercial side of women's tennis.
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Pegula emphasizes the need for better marketing and believes the partnership will bring positive changes to the sport.
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The collaboration with CVC Capital Partners aims to address the pay gap and enhance the overall visibility and marketi
ng of women's tennis.
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