BY John fenster
Choosing one person to represent the world's population of eight billion is difficult. We chose joy.
Sam Jacobs, the magazine's editor in chief, called them a "light bringer" on NBC's "Today" program. She was omnipresent, like the weather.
Swift won over eight other finalists, including King Charles III and Barbie, as announced on "Today" this week.
Swift made headlines in 2023 due to her successful Eras Tour, the record-breaking release of her rerecorded album "1989," and her relationship.
Swift's popularity has attracted attention from academia and journalism. Harvard University will have a class on "Taylor Swift and Her World.
Time awards the title to the most influential person, group, or concept of the year.
The award was launched in the 1920s as a marketing gimmick and still generates excitement as print magazines face challenges.
Last year, Ukraine's president Volodymyr Zelensky and the "spirit of Ukraine" were awarded by the magazine for their response to Russia's invasion.