BY John fenster
Dec 6 - Reuters Taylor Swift, the most-streamed musical artist in 2023, was named Time magazine's "Person of the Year" after a successful global tour.
Swift won the award for her fame and influence in the peak of her career. She was the first artist recognized for her achievements in entertainment.
The artist traveled the world on her "Eras Tour," showcasing her music, breaking ticket sales records, and boosting local economies.
Swift told Time that she feels incredibly proud, happy, creatively fulfilled, and free.
The "Eras Tour" is set to be the highest-grossing tour ever, continuing in 2024 across Asia, Australia, Europe, and the U.S., as reported by Billboard.
US stadium tour demand skyrocketed in 2020, leading to ticket resale prices as high as $28,000. Lawsuits and a federal investigation were initiated to examine online sales practices.
The tour led to a movie called "Taylor Swift: The Eras Tour" that boosted cinemas during a slow autumn season. There's a Swift comic book.
She attends Kansas City Chief games to support her boyfriend, Travis Kelce, sparking interest among her fans in NFL games.